Stop Guessing. Start Growing.
You're busy. Your team is busy. Marketing is getting done. But if someone asked you — right now — to prove what's actually driving growth, could you?
A live, four-session course that turns scattered marketing activity into a data-backed system you can defend. You won't leave with notes. You'll leave with your marketing strategy, built.
A LIVE 4-SESSION COURSE WITH ALYSSA
One live session of Stop Guessing, Start Growing — Alyssa Lundy's 4-part marketing course. Pick the session you want, leave with the framework completed. Up to 5 people per company seat.
The complete 4-session live course with Alyssa Lundy. You build your full marketing strategy — audit, growth map, blueprint, and creative-to-results loop. Up to 5 people per company seat.
THE PROBLEM
Think about last week. Posts went out. The email went out. The campaign got built. You worked hard. Your team worked hard. Marketing happened.
Now the harder question: how much of it do you actually know worked?
Not "felt productive." Not "checked the box." Know — with something you could point to — that it moved the business forward.
For most teams, that honest number is small. And it's not a discipline problem. Busy and effective feel exactly the same in the moment. Same effort, same hours, same tired at 5 pm. They only look different when you measure them — and most teams never stop to measure them, because they're too busy.
That's what this course fixes.
Busy isn't the same as effective.
Four sessions. One system. Zero guessing.
Stop Guessing, Start Growing* is a live, cohort-based course for marketers and business owners who own the marketing decisions — and are done running on instinct.
Over four working sessions, you'll build a complete, data-backed marketing system from the ground up:
These aren't lectures.
They're working sessions.
You build your own strategy in real time, with guidance.
WHAT YOU WALK AWAY WITH
You don't leave with notes. You leave with a system.
Most courses give you ideas. This one gives you a built, working strategy — four connected tools that stack into one system that updates itself:
- The Marketing Activity Audit — a clear, honest inventory of everything you're doing and a defensible verdict on each: stop, keep, or question.
- The Growth Driver Map — the difference between what truly drives your growth and what's just standing nearby when it happens.
- The Marketing System Blueprint — your priorities, operating rhythm, and decision rules on a single page. A strategy you can actually hold in your head.
- The Creative-to-Results Loop — a repeatable cycle so good ideas get executed and get credit, and every dollar can point to what it produced.
Plus a premium course workbook — fillable, yours to keep, designed so that what you complete in each session becomes the foundation of the next.
By the end, the four tools are your marketing strategy. Built by you. Defensible to anyone.
One stopped initiative — one budget line you can finally prove isn't working — typically returns the cost of the course many times over.
WHO IT'S FOR
This is for you if:
- You own marketing decisions — as a founder, a CEO, a marketing leader, or the person who simply ended up responsible for it
- Your marketing is busy, but you can't confidently prove what's working
- You're tired of reporting activity ("we published 12 posts") instead of results
- You want a system you can run, not another stack of best practices
This is not for you if:
- You want a passive course to watch in the background — this is live, and you do the work
- You're looking for tactical hacks for one channel rather than a strategic system
- You already have a data-backed marketing system you fully trust
We'd rather you know before you enroll. The people who get the most from this are the ones who show up and build alongside us.
ABOUT ALYSSA
Alyssa Lundy has spent 20+ years building marketing that performs — across 200+ engagements, leading teams and operating as a Fractional CMO for companies that needed executive marketing leadership without the executive overhead.
She's sat in your seat: building marketing on real budgets, with real teams, under real pressure to show results. Stop Guessing, Start Growing is the system she's used to take companies from scattered activity to defensible strategy — taught live, so you build yours with her in the room.
THE DETAILS
Format
Live, four sessions
You will be emailed a list of dates to choose from.
Schedule
Session length
75–90 minutes each, including live Q&A
All four live sessions, the full course workbook, the four frameworks, and session replays
Included
$2,000 for the full course ($500 per session)
Investment
Seats
Only 10 company seats per cohort — up to 5 people per company. A working group, not a webinar to thousands.
The complete 4-session live course with Alyssa Lundy. You build your full marketing strategy — audit, growth map, blueprint, and creative-to-results loop. Up to 5 people per company seat.
One live session of Stop Guessing, Start Growing — Alyssa Lundy's 4-part marketing course. Pick the session you want, leave with the framework completed. Up to 5 people per company seat.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book your seat.
The complete 4-session live course with Alyssa Lundy. You build your full marketing strategy — audit, growth map, blueprint, and creative-to-results loop. Up to 5 people per company seat.
One live session of Stop Guessing, Start Growing — Alyssa Lundy's 4-part marketing course. Pick the session you want, leave with the framework completed. Up to 5 people per company seat.
-
Live. All four sessions are taught in real time so you can ask questions and build your strategy with guidance. Replays are included if you miss one, but the value is in showing up.
-
Plan for 30–60 minutes of focused work between sessions — completing your audit, mapping your growth drivers, and so on. This homework is the point: it's what produces your finished system. The workbook makes it straightforward.
-
Yes. There's no data-science requirement. The whole approach is built to cut through complexity, not add to it. If you can be honest about what your marketing is doing, you can do this.
-
Yes. The system scales down as well as up — whether you lead a team of ten or run marketing yourself with two freelancers, the frameworks work the same way.
-
Replays are included. Watch the recording, complete that session's workbook section, and you'll be ready for the next one.
-
Because you don't leave with ideas — you leave with a built, working marketing system, designed live with a Fractional CMO whose day rate is a multiple of this. More to the point: the cost of not knowing what's driving your growth is almost always far higher than $2,000. Most teams are quietly losing more than that every quarter to marketing they can't prove works. This course is how you find it and stop it. If you complete the work, it pays for itself in what you cut alone.
-
Yes. You can pay per session — $500 each — or $2,000 for the full course up front. We price it per session on purpose: we're confident that once you've done Session 1 and walked away with your completed audit, you'll want to be in the room for the rest. The sessions build on each other — the audit feeds the growth map, which feeds the system — so the real value compounds across all four. But you're never locked in beyond the session you're in.
-
Yes — seats are sold per company, with up to 5 people per company seat. Working through the frameworks together as a team is one of the most effective ways to do this course; you leave aligned, not just informed. For larger teams, contact alyssa@whomultid.com.
Stop guessing. Start growing.
You came in busy. You'll leave effective. With a marketing system you built and can defend to anyone.
Only 10 company seats per cohort. You will be emailed dates to choose from for your start date.
Enroll Now — $2,000 (or $500/session)
Live sessions · Full workbook included · Replays if you miss one.
Questions before you enroll? Email alyssa@whomultid.com
One live session of Stop Guessing, Start Growing — Alyssa Lundy's 4-part marketing course. Pick the session you want, leave with the framework completed. Up to 5 people per company seat.
The complete 4-session live course with Alyssa Lundy. You build your full marketing strategy — audit, growth map, blueprint, and creative-to-results loop. Up to 5 people per company seat.