About Alyssa Lundy, Fractional CMO & Marketing Executive

I'm a results-oriented marketing executive and Fractional CMO with more than 20 years of experience leading marketing across DTC, B2C, B2B, enterprise sales, healthcare, SaaS, and subscription-based e-commerce businesses. My background combines high-level strategy with hands-on execution — which means I can step into an organization quickly, assess what's working and what isn't, and build a practical path forward without a long ramp-up period.

Over the course of my career, I've led growth initiatives across a wide range of channels and business models, built and managed high-performing teams, and partnered with senior leadership across brand, creative, data science, product innovation, and product development. My work has always centered on one thing: connecting marketing directly to business outcomes.

Through Who Multimedia & Design, I've worked with more than 200 clients and completed a 2-year CMO contract with Landmark Hospitals, supporting a nationwide 6-location hospital system. I bring the perspective of an executive, the mindset of a builder, and the flexibility companies need as they grow, evolve, or try to get marketing back on track.

CAREER HIGHLIGHTS

Owner & Fractional CMO
Who Multimedia & Design
July 2008 – Present

For more than 16 years I've provided fractional CMO leadership to companies that need strategic direction, stronger execution, and experienced marketing oversight without the overhead of a full-time hire. My work spans marketing strategy, campaign leadership, growth planning, team development, and performance optimization across a wide range of industries. Over that time I've served 200+ clients and completed a two-year CMO engagement with Landmark Hospitals, overseeing marketing across six locations nationwide.

VP of Marketing & Design
Peak Media
February 2017 – May 2022

At Peak Media, I led a team of 10+ marketing professionals across performance marketing, lifecycle and retention, and product marketing. I developed and executed growth strategies focused on customer acquisition and revenue growth, and collaborated with senior leadership across brand, creative, data science, and product development to keep marketing tightly aligned with business priorities. Channel responsibilities spanned paid social, display, SEM, SEO, email, SMS, native, affiliate, and direct mail.

Core Areas of Expertise

Marketing strategy & leadership · Fractional CMO · Performance marketing · Lifecycle & retention · Go-to-market strategy · Team leadership · Budget management · Data analysis · Channel optimization · Executive communication · Cross-functional alignment

Let's talk about what your business needs.

If you're looking for a marketing leader who can step in, get oriented fast, and drive real outcomes — I'd love to connect. Whether you need a Fractional CMO, strategic growth support, or just a second opinion on where your marketing stands, the best place to start is a conversation.